AI property listing descriptions for estate agents

Before we connect it.

Where this is useful

Useful for independent estate and letting agents whose valuers spend evenings writing listings, or whose descriptions vary in quality from one branch to the next. A sensible first version drafts descriptions for new instructions in one branch, with the agent editing every draft, before you decide whether to use it more widely.

What we need to connect

1. 01A consistent way of recording valuation notes and measurements, such as a short form or a template saved to Google Drive.
2. 02OpenAI API access and access to your CRM or property database through its API, or a place to save approved text for your team to copy.
3. 03Your house style, the words you never use and the material information fields your team must complete for every listing.

What needs careful handling

AI models tend to add appealing details that weren’t in the notes, such as “recently renovated”, so each feature in the draft is checked against the notes and anything unsupported is flagged. Material information like tenure, lease length, service charges and flood risk must come from the seller or their documents, never from the draft, so missing items stay visibly blank. Notes can include sensitive details about the seller’s circumstances, such as a divorce or probate, so those fields are kept out of the text sent for drafting.

Questions people ask.